What is the Best Business to Start in the UAE in 2023?

The United Arab Emirates presents a host of promising prospects for entrepreneurs who aspire to launch new ventures in the year 2023. Thanks to the nation’s burgeoning economy, which experienced GDP growth of 7.6 percent in 2022 and is forecasted to grow at a rate of 4.2 percent in 2023. Hence, aspiring entrepreneurs can leverage on a broad array of business prospects within a diverse, multinational, and multicultural population.

In addition, given the increasing embrace of technology and remote/hybrid work culture worldwide, the e-commerce sector is now fertile ground for those willing to apply the requisite effort and determination to attain success in this domain. 

This article looks at the most promising business opportunities in the UAE for 2023, with a significant focus on the potential and advantages of e-commerce within the region.

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Retail E-commerce 

The UAE’s e-commerce industry is observing substantial expansion, with an estimated revenue of $13.78bn earmarked for 2023 and a steady yearly growth rate of 9.53%. Such growth can be attributed to the rising technological advancements and widespread utilization of the internet within the region, thereby leading to simplified online shopping experiences for the consumers.

According to marketing experts and strategists, there exists a significant opportunity for entrepreneurs to create competing e-commerce stores based in the UAE, given that 58% of online purchases by UAE shoppers are made with foreign vendors. By doing so, these entrepreneurs can redirect this spending toward the domestic market.

The UAE government’s ambition to shift towards a cashless society played a significant role in the substantial advancement of e-commerce in the region. As the government encourages the digitization and use of online transactions, the online industry has grown with the help of several initiatives to support it. Business owners interested in establishing e-commerce companies in the UAE by 2023 will have access to many resources and support, such as simplified business set-up procedures and logistics and delivery support.

Compared to traditional brick-and-mortar stores, starting an e-commerce business incurs lower initial costs and provides scalability opportunities for entrepreneurs. Hence, business owners can commence their operations on a small scale and expand their businesses as they see fit.

Food and Beverage

The UAE’s food and beverage market are thriving and expected to generate $37.89bn in revenue by 2023. The market’s growth is attributed to a diversified population, a flourishing tourism industry, and elevated demand for high-quality international cuisines. A distinct food and beverage concept present an exciting opportunity for a new business venture in the United Arab Emirates. 

The government is actively promoting the country as a gastronomic destination through events such as the Dubai Food Festival and Abu Dhabi Food Festival, offering budding entrepreneurs a chance to tap into this prosperous market and navigate the challenges of establishing an F&B enterprise.

When it comes to food and beverages, some specific services are expected to garner greater success in 2023. These include event caterers like wedding catering services, breakfast food trucks and party food services. Business owners who are aiming at this segment can increase their income partnering with the delivery apps.

Health and Wellness

The health and wellness sector are expanding rapidly worldwide, with a 5.5 percent CAGR. The UAE is following this global trend, with its people becoming increasingly conscious of their physical and mental well-being. The government’s initiatives are aimed at promoting healthier lifestyles, along with the increasing ex-pat and tourist population, making the health and wellness industry a promising arena for a profitable business by 2023.

Some well-known health and wellness business concepts in the UAE include fitness centers, spas, salons, yoga and pilates studios, and clinics offering cosmetic and aesthetic treatments. In addition, there is a growing interest in alternative and holistic wellness practices such as acupuncture, naturopathy, meditation, and energy healing.

Real Estate

The real estate industry in the UAE is well-established and constantly evolving. With a great demand for residential and commercial properties, the government’s efforts to promote the country as a worthy investment destination greatly support real estate development. There are ample opportunities in this field.

The government is actively initiating new projects and ventures to encourage more investors and buyers. It includes the development of smarter cities and expanding free zones. Moreover, the market is adapting to new trends and technologies, like the emergence of smart homes and co-living spaces. Entrepreneurs may also consider specialized real estate services or focusing on specific market segments, such as luxury homes or affordable housing.


Starting a business in the UAE can be an excellent choice because of the expanding economy, diverse populace, and helpful government. There are plenty of opportunities for entrepreneurs in different sectors, such as e-commerce, food and beverage, health and wellness, and real estate, with a high potential for growth and profitability.

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